{"id":1326,"date":"2011-04-06T17:49:04","date_gmt":"2011-04-07T00:49:04","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=1326"},"modified":"2011-04-06T17:49:04","modified_gmt":"2011-04-07T00:49:04","slug":"fonts-in-use-steinweiss-script-in-mexico","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=1326","title":{"rendered":"Fonts In Use: Steinweiss Script in Mexico"},"content":{"rendered":"<p>Another in my series of Alphabet Soup &#8220;<a title=\"Fonts In Use\" href=\"http:\/\/www.alphabetsoupblog.com\/index.php?s=Fonts+In+Use%3A+\" target=\"_blank\">Fonts In Use<\/a>&#8221; this post highlights <a title=\"Steinweiss Script\" href=\"http:\/\/www.alphabetsoupblog.com\/?p=998\" target=\"_blank\">Steinweiss Script<\/a>. I just heard from graphic designer <a title=\"Eric Baker\" href=\"http:\/\/www.linkedin.com\/pub\/eric-baker\/15\/31b\/901\" target=\"_blank\">Eric Baker<\/a> who used the font in a design project for the graphic identity of <a title=\"Casa Cantil\" href=\"http:\/\/www.casacantil.com\/home\" target=\"_blank\">Casa Cantil<\/a>, a beautiful villa just a couple of hours outside of Mexico City. Here&#8217;s his design in the context of a business card:<br \/>\n<a href=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2011\/04\/CasaSteinweiss2.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1330\" title=\"Casa Cantil Business Card\" src=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2011\/04\/CasaSteinweiss2.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2011\/04\/CasaSteinweiss2.png 857w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2011\/04\/CasaSteinweiss2-300x199.png 300w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2011\/04\/CasaSteinweiss2-450x300.png 450w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\nWhat strikes me is that in this context Steinweiss feels quite contemporary\u2014not quite the &#8220;vintage&#8221; look that one might have expected from such a font. My intention was to create a font that would be kind of like a chameleon \u2013 in that it could feel appropriate in many different contexts. Here it seems perfect for the 1960s Mexicana feel I think Eric was going for.<\/p>\n<p>If you&#8217;ve used an Alphabet Soup font in an interesting way, <a href=\"mailto:AlphabetSoup@MIchaelDoret.com\">email<\/a> me some images\u2014I&#8217;d be happy to post them!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another in my series of Alphabet Soup &#8220;Fonts In Use&#8221; this post highlights Steinweiss Script. I just heard from graphic designer Eric Baker who used the font in a design project for the graphic identity of Casa Cantil, a beautiful villa just a couple of hours outside of Mexico City. Here&#8217;s his design in the context of a business card: What strikes me is that in this context Steinweiss feels quite contemporary\u2014not quite the &#8220;vintage&#8221; look that one might have expected from such a font. My intention was to create a font that would be kind of like a chameleon \u2013 in that it could feel appropriate in many different [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[24,64,74,97,114,125,128,150,197,217,309,310,347,351],"class_list":["post-1326","post","type-post","status-publish","format-standard","hentry","category-news","tag-alex-steinweiss","tag-business-card","tag-casa-cantil","tag-design","tag-eric-baker","tag-font","tag-font-design","tag-graphic-design","tag-logo","tag-mexico","tag-steinweiss-scrawl","tag-steinweiss-script","tag-typeface","tag-typography"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1326"}],"version-history":[{"count":0,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/1326\/revisions"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}