{"id":200,"date":"2009-01-05T00:57:36","date_gmt":"2009-01-05T04:57:36","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=200"},"modified":"2012-06-13T11:16:19","modified_gmt":"2012-06-13T18:16:19","slug":"set-the-wayback-machine-viva-astrology","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=200","title":{"rendered":"Set the Wayback Machine: “Viva” Astrology"},"content":{"rendered":"

I thought it would apropos and an interesting idea to start the New Year off by initiating a series of posts that looks back at some of my work from times gone by. Much of this work will be pre-digital\u2014done the old fashioned “analog” way, with pen and ink. Most was done as pre-separated art: I inked my art on multiple cells of frosted mylar using a Rapid-O-Graph technical<\/a> pen. Basically the areas of black ink on each cell could be designated to print either with CMYK callouts or with Pantone numbers. It was a very laborious process that was easily duplicated after the first few versions of Adobe Illustrator<\/a> had come out.<\/p>\n\n\n\n
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Four Astrology Sign “Logos” for VIVA Magazine<\/em><\/span><\/p>\n

So right now let’s set the Wayback Machine for the mid ’70s and VIVA magazine<\/a> published by Penthouse (a kind of Playboy for women). The Art Director\u2014the late Rowan Johnson<\/a>\u2014asked me to design logos for their monthly astrology column which would change with each issue. Even though at the time I was paid quite a paltry sum for my efforts, this was a great ongoing project for me. Much like my recent “Jewish Zodiac<\/a>” project, I saw this assignment as an opportunity to create a portfolio of distinct yet related logos. I think they really highlight the possibilities of using letterform design not as an end in itself, but as part of a total design concept where letters are treated as one of several related illustrative elements, and integrated into an expressive whole.<\/p>\n","protected":false},"excerpt":{"rendered":"

I thought it would apropos and an interesting idea to start the New Year off by initiating a series of posts that looks back at some of my work from times gone by. Much of this work will be pre-digital\u2014done the old fashioned “analog” way, with pen and ink. Most was done as pre-separated art: I inked my art on multiple cells of frosted mylar using a Rapid-O-Graph technical pen. Basically the areas of black ink on each cell could be designated to print either with CMYK callouts or with Pantone numbers. It was a very laborious process that was easily duplicated after the first few versions of Adobe Illustrator […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-gigs","category-notes"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200"}],"version-history":[{"count":5,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":1972,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/200\/revisions\/1972"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}