{"id":2502,"date":"2012-10-08T23:53:36","date_gmt":"2012-10-09T06:53:36","guid":{"rendered":"http:\/\/www.michaeldoret.com\/blog\/?p=2502"},"modified":"2016-03-06T16:52:39","modified_gmt":"2016-03-07T00:52:39","slug":"sweeta-logo-project-part-2-of-5-peace-of-candy-as-if","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=2502","title":{"rendered":"\u201cSweet!\u201d\/A Logo Project\u2013Part 2 of 5: Peace of Candy + AS IF"},"content":{"rendered":"

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Please read Part 1<\/a> of this series before proceeding!<\/strong><\/p>\n

According to Sweet!\u2019s founder, Gary Shafner, all the world\u2019s countries have their differences\u2014they either love or hate each other\u2014but truth be told, we all have one thing in common: everyone loves candy. Gary wants to share that sentiment by finding some of the wackiest, and some of the best confections from around the globe and making them available in his “Peace of Candy” shop. World Peace through sugar rush!<\/p>\n

Take Japan for example. In the US Kit Kat<\/a> is licensed by Hershey, but it was originally created by Rowntree\u2019s in England, and is now a Nestl\u00e9 product there and in most of the rest of the world. But the Japanese have turned Kit Kat into something that is both uniquely their own and immensely popular. Over the years they have developed over 200 flavors of Kit Kat. The all-time favorite Japanese Kit Kat flavor is Orange. Gary says that among the many, many other candies from around the globe you will find in Peace of Candy of course there will be those Orange Kit Kats, packaged in a special \u201cTokyo Tower\u201d commemorative box:<\/p>\n

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How will you find Peace of Candy when you\u2019re in Sweet! you might ask? Just look towards the center of the store where you will find a giant relief globe (below)\u20147 feet in diameter\u2014originally salvaged from Chicago\u2019s Historic Rand McNally Building<\/a>. There\u2019ll be Peace signs placed over each and every country.<\/p>\n

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Inspiration for creating a logo for Peace of Candy was not hard to come by. Medallions extolling the virtues of Peace and Goodwill may easily be found. So it was not much of a stretch to take our design cues from some of these many and varied metallic coins.<\/p>\n

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The first pencil sketch pretty much summed up the direction I wanted to go\u2026but then it was decided that we needed to add the tagline \u201cSweet All Over\u201d:<\/p>\n

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Once the direction was approved I needed to start fleshing out the look of the medallion, giving it depth and life. At the beginning, everything was pretty flat. Then I added dimension and texture\u2014all done in Adobe Illustrator:<\/p>\n

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We tried different iterations of how to treat the \u201cSweet All Over\u201d tagline panel:<\/p>\n

\u00a0\"\"<\/a><\/div>\n
\n

And the final selected version:<\/p>\n

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I\u2019m told that they\u2019re actually going to make chocolate medallions with this design in relief!<\/p>\n

AS IF \u2013 Shop for Spoiled Girls<\/h1>\n

Because at least one of the shops (Yucky\u2014coming up in Part 4<\/strong><\/a>) is mainly directed at boys, Gary didn\u2019t want girls to feel left out, so he created a shop just for them: \u201cAS IF \u2013 Shop for Spoiled Girls\u201d. The theme of this shop revolves around two characters: Amanda Sugar (initials AS) and Isabella Fairchild (initials IF). These are two pampered, coddled, rotten and snobbish little girls. The back story is that both have a boarding school background, but have different (but indeterminate) ethnicities. Amanda is more into the club scene, while Isabella is more into period design. But over time they both realized that they had more in common than not\u2014fashion being their common denominator\u2014and begrudgingly became friends.<\/p>\n

Gary, having become familiar with the illustration work my wife Laura Smith<\/a> had been doing, decided she would be the right person to create a graphic of these two characters for this very girly boutique. So having been briefed by Gary on what these two were about, Laura set out to bring them to life.<\/p>\n

The first thought was to have Amanda and Isabella back-to-back, kind of like bookends\u2014as are these two Mudflap Twins:<\/p>\n

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But Amanda and Isabella really aren\u2019t refusing to acknowledge each other, as this type of arrangement might suggest. But Laura decided to keep something of this back to back, belligerent attitude, only a bit less contentious.<\/p>\n

To capture a bit of the attitude and indeterminate ethnicity of these two brats Laura looked at many, many fashion shots of female models\u2014only these were a bit older than her subjects were supposed to be. She looks at reference like this not for any specific details, but to get a better feel for her subject matter, possibly combining many separate features into an interesting composite.<\/p>\n

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Here\u2019s Laura\u2019s concept sketch of these two characters. Can you guess which character is which?<\/p>\n

First she roughed this out in pencil and went over that with pen. She usually go through more stages, but felt good about this direction:<\/p>\n

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Here\u2019s a tighter pencil drawing, where Laura starts working out some of the details:<\/p>\n

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Once it was clear that Laura wanted to contrast the darkness of one girls hair and oppose that with the a lighter or blond color on her counterpart the piece was easier to visualize and I was able to flesh the rest out on computer. For Laura, it\u2019s an organic process. Value or color against color, making sure that eveything reads properly:<\/p>\n

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Finessing the eyes of Amanda Sugar (on the right) was a little trickier. Laura had to play with that a little until she was satisfied. Laura wanted Amanda\u2019s eyes to have a slightly more \u201cAsian\u201d look to them:<\/p>\n

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Color and background needed tweeking in a way that made them both equally important and not overwhelmed by the background pattern. And Laura decided that the two girls should be in \u201cAS IF\u201d order: Amanda Sugar on the left, and Isabella Fairchild on the right:<\/p>\n

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So here they are, visualized in their perpetual love\/hate relationship\u2014unwilling to see eye-to-eye, yet unable to live without each other.<\/p>\n

Tomorrow our global trek comes full circle\u2014back to the US and ending up in Part 3<\/strong><\/a> on \u201cRoute 66 \u2013 Candy Americana<\/strong>\u201d.<\/p>\n

\"\"<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Please read Part 1 of this series before proceeding! According to Sweet!\u2019s founder, Gary Shafner, all the world\u2019s countries have their differences\u2014they either love or hate each other\u2014but truth be told, we all have one thing in common: everyone loves candy. Gary wants to share that sentiment by finding some of the wackiest, and some of the best confections from around the globe and making them available in his “Peace of Candy” shop. World Peace through sugar rush! Take Japan for example. In the US Kit Kat is licensed by Hershey, but it was originally created by Rowntree\u2019s in England, and is now a Nestl\u00e9 product there and in most […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[34,485,486,483,487,481,84,477,150,479,480,494,498,198,482,499,478,464,495,496,493,497,476,488,484],"class_list":["post-2502","post","type-post","status-publish","format-standard","hentry","category-gigs","category-news","tag-americana","tag-amusement-park","tag-boutique","tag-candy","tag-chinese-theater","tag-chris-nichols","tag-coney-island","tag-gary-shafner","tag-graphic-design","tag-hollywood-highland-center","tag-hollywood-boulevard","tag-kit-kat","tag-laura-smith-illustration","tag-logo-design","tag-los-angeles-magazine","tag-mudflap-girl","tag-national-promotions-advertising","tag-nestle","tag-peace-of-candy","tag-rand-mcnally","tag-rowntree","tag-spoiled-girls","tag-sweet","tag-tinseltown","tag-vintage"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/2502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2502"}],"version-history":[{"count":24,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/2502\/revisions"}],"predecessor-version":[{"id":3538,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/2502\/revisions\/3538"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2502"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}