{"id":28,"date":"2008-05-27T16:40:03","date_gmt":"2008-05-27T20:40:03","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=28"},"modified":"2012-06-13T14:01:58","modified_gmt":"2012-06-13T21:01:58","slug":"what-i-do-1","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=28","title":{"rendered":"What I Do (#1 of 3)"},"content":{"rendered":"

People are always asking me how I ended up doing what I do. They also want to know if what I do has a “name”. My intention was never to set out to be a “lettering artist”, but somehow I always gravitated towards solving communication problems with letterforms. I guess in some ways I’m a designer who works like an illustrator. I have done work of all kinds in all sizes\u2014from billboards to postage stamps, from logo design to labels, from CD covers to signage\u2014and then of course there’s font design.<\/p>\n

I don’t feel it’s ever a good idea to try to fit one’s work into categories or niches: what I do overlaps several categories: illustration, graphic design, lettering, typography and font design. What I usually tell people is that I’m a “letterforms” artist\u2014a definition vague enough not to be too confining, but at the same time giving a little more emphasis to the “lettering” part. How I ended up “inventing” this genre (I hope that doesn’t sound too immodest) is a whole other matter. I don’t want to give myself more credit than I actually deserve by focusing on this, but people are always asking how I got here . . . so, if you’re interested, stay tuned for my next post for more of the backstory.<\/p>\n

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People are always asking me how I ended up doing what I do. They also want to know if what I do has a “name”. My intention was never to set out to be a “lettering artist”, but somehow I always gravitated towards solving communication problems with letterforms. I guess in some ways I’m a designer who works like an illustrator. I have done work of all kinds in all sizes\u2014from billboards to postage stamps, from logo design to labels, from CD covers to signage\u2014and then of course there’s font design. I don’t feel it’s ever a good idea to try to fit one’s work into categories or niches: what […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-notes","category-waybackmachine"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28"}],"version-history":[{"count":2,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":2048,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/28\/revisions\/2048"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}