{"id":50,"date":"2008-07-24T23:17:26","date_gmt":"2008-07-25T03:17:26","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=50"},"modified":"2016-03-06T19:36:33","modified_gmt":"2016-03-07T03:36:33","slug":"two-magazine-covers-for-august","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=50","title":{"rendered":"Two Magazine Covers for August"},"content":{"rendered":"

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\nJust completed (almost simultaneously) 2 magazine covers. The first one for Cincinnati<\/a> Magazine. Cincinnati is the home of Tide<\/a> laundry detergent, and so Art Director Grace Saunders suggested using the classic Tide packaging as a jumping off point for a cover on environmental awareness in that city. I suggested that they really go “green” with the graphic, making the familiar orange, yellow and blue iconic image more of a statement by using an unexpected color treatment. The “Fresh” graphic was hand-lettered while the various subheads were created with different fonts including my recently released DeLuxe Gothic<\/a> which adds lowercase characters to Morris Fuller Benton<\/a>‘s classic font.<\/p>\n

The second cover was completed for Art Director Jed Davis for Promo<\/a> Magazine. Because of time constraints, I was forced to rework an illustration of a batter I had originally created for my silkscreen poster<\/a> celebrating the release of my font Metroscript<\/a>. The cover story was about how stadiums these days are having to come up with ever more creative ways of attracting people to ballparks\u2014including promotions like having Elvis impersonators<\/a> parachute into the stadium: thus the Elvis themed “scorebook”\u2013like cover.<\/p>\n","protected":false},"excerpt":{"rendered":"

Just completed (almost simultaneously) 2 magazine covers. The first one for Cincinnati Magazine. Cincinnati is the home of Tide laundry detergent, and so Art Director Grace Saunders suggested using the classic Tide packaging as a jumping off point for a cover on environmental awareness in that city. I suggested that they really go “green” with the graphic, making the familiar orange, yellow and blue iconic image more of a statement by using an unexpected color treatment. The “Fresh” graphic was hand-lettered while the various subheads were created with different fonts including my recently released DeLuxe Gothic which adds lowercase characters to Morris Fuller Benton‘s classic font. The second cover was […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-50","post","type-post","status-publish","format-standard","hentry","category-gigs"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50"}],"version-history":[{"count":4,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":3612,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/50\/revisions\/3612"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}