{"id":893,"date":"2010-08-31T13:04:49","date_gmt":"2010-08-31T20:04:49","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=893"},"modified":"2016-03-06T18:11:16","modified_gmt":"2016-03-07T02:11:16","slug":"fonts-in-use-grafika-in-madrid","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=893","title":{"rendered":"Fonts In Use: Grafika in Madrid"},"content":{"rendered":"<p>My good friend <a href=\"http:\/\/marksimonson.com\/\" target=\"_blank\">Mark Simonson<\/a> recently alerted me to a very interesting use of my most recently released font <a title=\"Grafika\" href=\"http:\/\/michaeldoret.com\/grafika\" target=\"_blank\">Grafika<\/a>. He found it Behance&#8217;s online portfolio for Spanish designer <a href=\"http:\/\/www.behance.net\/VicenteGarciaMorillo\" target=\"_blank\">Vicente Garci\u0301a Morillo<\/a>. It was used to produce a flyer for Phil Asher, a UK DJ\/Producer performing in Madrid under the guise of &#8220;Phlash&#8221;.<\/p>\n<p><a href=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918612.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-894\" title=\"Phlash &amp; Friends\" alt=\"\" src=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918612.jpg\" width=\"500\" height=\"705\" srcset=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918612.jpg 600w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918612-212x300.jpg 212w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>What piqued my interest about this particular usage was the fact that Mr. Morillo used Grafika in ALL CAPS\u2014something I had never anticipated. I usually recommend that this font be set in upper and lowercase. But I have to admit that seeing this flyer has changed my mind.<\/p>\n<p><a href=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918677.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-899\" title=\"Phlash Flyer\" alt=\"\" src=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918677.jpg\" width=\"500\" height=\"705\" srcset=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918677.jpg 600w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2010\/08\/1305191262918677-212x300.jpg 212w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My good friend Mark Simonson recently alerted me to a very interesting use of my most recently released font Grafika. He found it Behance&#8217;s online portfolio for Spanish designer Vicente Garci\u0301a Morillo. It was used to produce a flyer for Phil Asher, a UK DJ\/Producer performing in Madrid under the guise of &#8220;Phlash&#8221;. What piqued my interest about this particular usage was the fact that Mr. Morillo used Grafika in ALL CAPS\u2014something I had never anticipated. I usually recommend that this font be set in upper and lowercase. But I have to admit that seeing this flyer has changed my mind.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[28,103,131,146,204,207,219,250,251,265,353,359],"class_list":["post-893","post","type-post","status-publish","format-standard","hentry","category-news","tag-alphabet-soup","tag-dj","tag-fonts","tag-grafika","tag-madrid","tag-mark-simonson","tag-michael-doret","tag-phil-asher","tag-phlash","tag-producer","tag-uk","tag-vicente-garcia-morillo"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=893"}],"version-history":[{"count":1,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/893\/revisions"}],"predecessor-version":[{"id":3581,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/893\/revisions\/3581"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=893"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}