{"id":99,"date":"2008-11-14T15:25:38","date_gmt":"2008-11-14T19:25:38","guid":{"rendered":"http:\/\/www.alphabetsoupblog.com\/?p=99"},"modified":"2016-03-06T19:31:00","modified_gmt":"2016-03-07T03:31:00","slug":"the-jewish-zodiac%e2%84%a2","status":"publish","type":"post","link":"http:\/\/alphabetsoupblog.com\/?p=99","title":{"rendered":"The Jewish Zodiac\u2122"},"content":{"rendered":"<p>About a year ago I was contacted by comedy screenwriter Seth Front who pitched me his idea for &#8220;The Jewish Zodiac\u2122&#8221;: a parody of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Chinese_astrology#The_12_zodiac_animals\" target=\"_blank\">&#8220;The Chinese Zodiac&#8221;<\/a> but with <a href=\"http:\/\/en.wikipedia.org\/wiki\/Delicatessen\" target=\"_blank\">deli<\/a> foods instead of animals. Each of the 12 signs (based on birth year) would, in a light-hearted way, personify the food&#8217;s characteristics as well as explore compatability with the other 11 signs. It seemed like a good idea, and I could design them all as vintage deli food labels with the potential of becoming a mini portfolio of 12 related but distinctly different designs.<\/p>\n<p>One problem I needed to solve was that Seth had already done food photography, and was intent on using it in the designs. Initially I wasn&#8217;t hot on using his photography because I thought it would be difficult to integrate into my graphics. But then I figured out a way of using <a href=\"http:\/\/www.adobe.com\/products\/photoshop\/family\/\" target=\"_blank\">Photoshop<\/a> and <a href=\"http:\/\/www.adobe.com\/products\/illustrator\/\" target=\"_blank\">Illustrator<\/a> to translate the photos into simplified graphics using limited color. The results looking deceptively simple and easily achieved\u2014but figuring it out and translating each photo was in actuality a very labor intensive process. I was then able to extrapolate the label designs using the limited color palettes derived from the processed photographs. Below is a section of one of the photos and the corresponding section of its simplified graphic counterpart I created, reducing it to 6 flat colors:<\/p>\n<p><a href=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/zodiac-11.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1993\" title=\"zodiac-1\" alt=\"\" src=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/zodiac-11.jpg\" width=\"500\" height=\"245\" \/><\/a><br \/>\nIt took many months to get all 12 done, but I&#8217;m very pleased with the group as a whole. Below are two of them\u2014if you&#8217;d like to see all twelve in more detail follow this link to the <a title=\"Projects\" href=\"http:\/\/www.michaeldoret.com\/projects\" target=\"_blank\">PROJECTS<\/a> page on my website. To purchase T-shirts, mugs or magnets please visit Seth&#8217;s <a href=\"http:\/\/jewzo.com\/\" target=\"_blank\">&#8220;The Jewish Zodiac\u2122&#8221;<\/a> website.<\/p>\n<p><a href=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/2Zodiac.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1991\" title=\"2Zodiac\" alt=\"\" src=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/2Zodiac-600x334.jpg\" width=\"600\" height=\"334\" srcset=\"http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/2Zodiac-600x334.jpg 600w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/2Zodiac-1024x570.jpg 1024w, http:\/\/alphabetsoupblog.com\/wp-content\/uploads\/2008\/11\/2Zodiac.jpg 1073w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About a year ago I was contacted by comedy screenwriter Seth Front who pitched me his idea for &#8220;The Jewish Zodiac\u2122&#8221;: a parody of &#8220;The Chinese Zodiac&#8221; but with deli foods instead of animals. Each of the 12 signs (based on birth year) would, in a light-hearted way, personify the food&#8217;s characteristics as well as explore compatability with the other 11 signs. It seemed like a good idea, and I could design them all as vintage deli food labels with the potential of becoming a mini portfolio of 12 related but distinctly different designs. One problem I needed to solve was that Seth had already done food photography, and was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-gigs","category-notes"],"_links":{"self":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99"}],"version-history":[{"count":6,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":3606,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=\/wp\/v2\/posts\/99\/revisions\/3606"}],"wp:attachment":[{"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/alphabetsoupblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}