The “Sassafras” Logo Project (2)—The Decayed Opulence of an Old Southern Estate…Opening Friday in Hollywood

September 10, 2012 on 11:31 am | By | In Gigs, News | 2 Comments

A few weeks ago I posted an article about my logo project for Sassafras, a saloon set to open in Hollywood—another brainchild of Bobby Green of 1933 Group. The timing for these kinds of openings is always a bit cattywampus, and we didn’t know exactly when the Grand Opening was gonna be. I can now tell y’all with certainty that it will be on Friday, September 14th.

I’ve been to this honkey-tonk, and I can honestly say that it’s everything you’d expect from a Southern plantation which has been moved brick by brick and transplanted to Vine Street in Hollywood.

You can start slowly, out on the “front porch”, a great place to relax with a Toasted Pecan Julep…

Photo by Alen Lin

…then I reckon you’ll want to sidle on over to the “living room” with your Southern Belle (or Beau Hunk) to enjoy some of Sassafras’ signature “Barrel Aged” cocktails —perhaps a “Between the Sheets”…

Photo by Alen Lin

…and then finally end up at the bar and take in the strains of a live band performing from the balcony…

Photo by Alen Lin

Voila…the mirror on the balcony (logo designed by yours truly, and painted in gold-leaf by sign artist/fine artist Daniel Winter [Instagram – winter_stone]), through the reflection of which can be seen the saloon’s decaying opulence. From here you will be serenaded “New Orleans” style. Well, hush my mouth and slap your pappy!

Now take a gander at what you can look forward to. (Menu Art Direction courtesy of Mr. James “Buster” Heimann, and the design talents of Ms. Cindy Vance of Think Modern Design.) Make mine an Apple Moonshine Crusta!

And Bobby Green’s awesome little business card, also courtesy of Ms. Vance.

Looks good? Hope to see you there, y’all!



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  1. I love the Sassafras logo!
    I work at Elmaro Vineyard in Trempealeau, WI. They make a Concord Catawba wine there and it’s described as having notes of Sassafras. I thought that i would make a soap with the sassafras so that people could see what the scent it like. I was looking for ideas for my label and came across this. I was wondering if using that on a label would be right or welcomed and so I thought I would just ask. Thank you for your time.

    Comment by Sandra Muellenberg — December 31, 2012 #

  2. Awesome design. Truly amazing!

    Comment by Geoff Vane — September 20, 2012 #

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