“Cry-Baby” on Broadway

I was asked by Moira Deakin, Creative Projects Manager at Serino Coyne Advertising, to design a title treatment for the Broadway musical adaptation of the John Waters film “Cry-Baby”. I did seven design solutions including the four you see below. The producers of the show selected the one at the bottom. For reasons unclear to me this design was eventually adapted and changed slightly, but still remained fairly faithful to my original intent. Unfortnately the show closed recently after only 45 previews and 68 performances.

I was quite proud of all the work I had done on this title treatment. I’ve put together a Case Study PDF of the steps I followed from start to finish on this project, which can be downloaded from my page of downloads.